You’ve heard the expression “you are known by the company you keep”  - well here is just a sample of the clients we have worked with recently:

Unless given a really good reason to "change" most people (and we'll include politicians in this group) won't change their mind or position.  They will stick with whatever satisfies their personal objective, agenda, or "self interest."

Advocacy campaigns require a well-run media outreach program desiged with the intended audience in mind and in concert with their media habits. In some cases this means communicating with an audeince that has very low media usage thresholds.

However, because many advocacy campaigns have experience relying only on “earned media” (as opposed to ads and other “paid media”) going beyond this requires that the media team plans carefully to ensure that the message which appears is placed where the target audience will see it.

LUC has the experience to help your organization make the right decisions.

Changing laws requires changing tactics...

The Bipartisan Campaign Reform Act has changed the face of political advertising. Today, there are different rules for advocacy groups, candidates, and political parties.

LUC Media"s extensive knowledge of the law and years of experience as both sellers and buyers of media set our company apart from the competition. Our clients benefit from innovative media buying strategies and from our willingness to go “to the mattresses” to fight for our clients rights and their cause.

LUC holds dear the principles below:

• LUC believes that every advertiser is entitled to the “lowest unit charge” available for any particular program or daypart NOT just the politicians.
• LUC believes that “most favored advertiser” status should be extended to any advertiser who decides to buy time on the station or in the publication.
• LUC knows that good relationships with media outlets increases the advantages available to our clients.
• LUC wont’ forget who the client is and what they hope to achieve.

We are ready and willing to become a full partner in your organization’s fight.

YOU Are OUR Most Favored Advertiser!

LUC Media promises to fight to make sure that as our client you receive all of the benefits that any large commercial advertiser has been given in return for their business.

We all know that large regular advertisers receive "perks" for their business.  It is our position that if they "do" for one they should offer to "do" for all and we're willing to fight for it.

As an agency that doesn't get involved with long time commercial accounts and committments it is easier for us to maintain an adversarial edge and not care if we hurt somebody's feelings.

We're not antagonistic we're agressive in pursuing your rights.

No matter how good your spots may be, they won’t move anyone to action unless they are seen.

Different media present different challenges.  Newspapers & magazines don’t worry about “space” as they can easily add another page. They worry about documentation.  Radio sells in broad rotations and can always "squeeze" in another spot.  By far they are the easiest to work with.

Television, on the other hand, has only so many “avails” per day and they try and make a big deal about "when they are gone they are gone." Which is pure BS.

TV stations charge a premium for "issue spots" because they can and while this works in your favor for getting on the air, it doesn't mean you have to be gouged in order to run. We understand this better than most other buyers (because we were once sellers too,) and work to maximize your access to the airways, without laying waste to your checkbook.

The team at LUC Media never loses sight of our ultimate goal – getting our clients on the air as much as possible and at the best price.