You’ve heard the expression “you are known by the company you keep”  - well here is just a sample of the clients we have worked with recently:

Any firm can look at demographics, read a rate card and place an order. But, it takes a lot more than looking at "the numbers" to make a brand awareness buy successful.

Branding is not just about getting your target market to choose you over the competition, it is about getting your prospects to see you as the only one that provides a solution to their "problem" or satifies their "needs."

To succeed in branding you must understand these needs and wants of your customers and prospects. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

LUC Media gets it.  We KNOW that your brand is different from every one of your competitors.  That is why we take the time to look at each campaign individually, study the attitudes of the consumer, and put together a buy that properly targets your potential customers. Any firm that tells you how they have "done it before" and applies that experience to your challenge simply does not want to take the time to do the job right.

Don't hire them.

At LUC Media, our years of experience as both sellers and buyers of media set our company apart from the competition. LUC clients benefit from innovative media buying strategies - which result in more air time and significant savings.

How does LUC Media do it? We're not going to tell you that here, but we apply the lessons learned from years of media selling & buying to your campaign.

We don’t forget who we work for and what your objective is.

There is nothing more important to every client than their “brand” and we take great pains to make sure that the media environments in which we place all our clients is appropriate, proper, and productive.

Ad placement is done with your reputation in mind as well at the ratings and audience delivered.

Everyone in media knows that a rate card is only beginning point for a discussion about what will be paid.  It is a guideline. Truth be told most stations "auction" off their spots to the highest bidder and they blow out those paying less to make room.

With our extensive experience selling spots and buying for politicians (who have rule o law on their side) we know so much about station preemption policies and "auction" sales of time and space that it is impossible for any wool to be pulled over our eyes.  When it comes to media buying we are the closest thing you will find to the "fox in the hen house."

Consequently we know how and when to negotiate, what is leverage and what isn't, what will attract the best deal and what might be the deal breaker.  All of this is applied to your media buy to make it the best it can be.

We are trusted communication and marketing strategists experienced in guiding clients through the ever increasing complexity and entanglement of business, politics and today's media environment.

Our expertise with media and strategic communications can support you through a public relations crisis, support the launch of a new product, and help you tell your story to customers both new and old.

LUC's clients range from presidential candidates to C-suite executives and to companies large and small seeking guidance in a wacky media world.

Turn to us for ideas and actions that deliver results.