Digital Advertising

The term “digital advertising” encompasses so many different formats these days that the term is almost non-descriptive of a form of advertising. In digital we can lump the “traditional” banner ads that are so ubiquitous these days, to “skyscrapers”, to drop in video, to text messaging and email messaging and get more and more excited by the technology and the look with each passing medium.

But at the end of the day, what will serve your needs best?  Do you need to motivate or persuade? Are you keeping in touch with current supporters or are you looking to gain “converts?” LUC’s digital experts are prepared to engage in strategy and then move to development with a well rounded digital campaign to accomplish your goals and objectives.

Out-Of-Home (OOH) Advertising
Again many different forms of advertising are lumped into this category such as billboards, transport (essentially billboards on trucks), buses and bus stops, taxis and taxi stands, subway stations and in-car subway advertising, and yes even “sky-writing” and blimps. Each has its advantages and disadvantages – so much so that we won’t try and cover all the ground here. Instead let’s focus on billboards shall we?

Born in the USA, billboard advertising continues to be a thriving medium even in these days of down ad revenues. Billboard are about visual impact (creatively) and placement (location.)  And not all boards have to be the massive 12x24 ft that you are used to seeing . . . even small board with high impact creative placed in high traffic areas can be amazingly effective.

LUC has extensive experience in the analysis of all kinds of OOH advertising, board positioning and placement, and in the metrics of audience measurement to determine optimum effectiveness. If OOH is part of your media mix, give us a call to discuss.