How does your campaign get the most from the social community you have labored to create through Facebook and Twitter? You need to make each interaction meaningful and great experience so supporters will keep coming back. But there's another more important & harder to do side to this story

Ok, so the "out of nowhere" victory by the Democratic candidate for Senate in SC "smells" a bit, but there is no denying that long-shot insurgent candidates from both parties can make it to a fall ballot by creating a mass following using "new media" tools.  We know how to make that plan work.

A new market study reports television advertising had a strong first quarter and local stations generating 20% gains over previous year.  This is a strong reversal of the double-digit declines that first hit local TV in the fourth quarter of 2008 and extended through most of 2009 and may spell trouble for political advertising this season.

Google, who is “everywhere” trying “everything” in new media applications, is jumping in wiith a “new” political channel on YouTube. and it’s FREE.  But it’s NOT “new”at all. It is just repackaged.