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What do you get when you combine the following: 1. 30 years of broadcasting experience The answer is the Media Team at LUC Media You know some of what LUC Media has done, now take a look at who helps steer the ship. The Principals:Chris Werner, President LUC Media President Chris Werner has been a professional analyst of television, radio, cable and demographic data for over 25 years. Before joining LUC Media, he spent ten years with the Arbitron Company, a leader in syndicated radio and television research, ending up in Atlanta as the Southeast Regional Director for Television Services. When Arbitron closed their television operations in 1993, Mr. Werner joined WAGA-TV, then the Atlanta CBS affiliate, with the dual duties of Director of Research and Political Director. While there, Chris handled political sales for two election cycles. The first, in 1994 and again in 1996 (after the station switched to FOX). Chris Werner's multilayered background in television allows him to give clients a unique and comprehensive perspective on the complicated tasks of political media planning and buying. Not only does he have the "on the ground" campaign experience to understand a candidate's needs, he also knows first-hand what broadcasters will do to try to guarantee higher prices and a larger profit. Bobby Kahn, General Counsel It was LUC Media founder and General Counsel Bobby Kahn who successfully led the legal charge against broadcasters in the early 1990s after discovering that the candidates he had worked with that year had been significantly overcharged by local television stations. Today, Mr. Kahn remains one of the foremost experts on FCC law in the United States, having won millions of dollars in refunds for candidates throughout the nation. Bobby Kahn returned to LUC Media in 2003, after a four-year hiatus during which he served as chief-of-staff for Georgia Governor Roy E. Barnes. Prior to starting LUC Media, he was the Executive Director for the Democratic Party of Georgia, where he instituted modern innovations in fundraising and technology that led to Democratic victories, even as surrounding states were seeing strong Republican gains. He served as President of Atlanta '88, the local organizing committee for the 1998 Democratic National Convention and has maintained strong contacts with leading Democrats in Washington, DC and throughout the United States. Jamie Sterling has worked in political and corporate advertising campaigns for more than twenty years. In 1996 Sterling planned and placed the paid media for President Bill Clinton's presidential campaign and did the same for Vice President Al Gore in 2000. In 2004, Sterling managed the Democratic National Committee’s Independent Expenditure Campaign. Previously, as Senior Vice President and Media Director for Squier/Knapp/Ochs, Sterling planned and placed media for dozens of local, state and federal campaigns. Sterling previously worked as Media Director for Bozell-Eskew, one of the nation’s leading advocacy advertising firms. AdWeek and Media Week magazines have honored Sterling as Media Director of the Year for Spot Television (1996). The Strategists:Chris Brimer, VP Media Director Chris Brimer is our VP Media Director and a self-proclaimed “political junkie.” Like a lot of people in politics, Chris earned a degree in political science and couldn’t figure out what to do with it. Today, he is the person who determines how candidates and campaigns should best spend their money. This is often the difference between winning and losing, as candidates try to reach the critical “swing” voters with a limited pool of media funds. If you question Chris’ decisions -- “Why will we go up on TV then?”, “Why are we running lower in that market?”, “Why aren’t we on those radio stations?” -- you are wasting your time. You’ll still ask, but he’ll have an answer that only highlights how much more he knows about political media campaigns than almost anyone else in the country. Chris has planned, negotiated, and placed the media for candidates from governor to county coroner, for every classification of “issue advocacy,” and he has done so in any media market you can name. His knowledge of the law, of how advertising works, and of the “tricks” of placing political media always saves our clients money, and on more than one occasion, his strategy made the winning difference in a close race. Now he directs our staff of seasoned Strategists making sure that his knowledge and way of doing business spreads among the entire staff. Donna McGinnis, Media Strategist - General Donna jumped into the fast-paced environment of LUC from day one. A quick study, she took on the $2.2 million account of Georgia's Secretary of State Cathy Cox as her first major race. This was followed by a number of campaigns, with a range of challenging budgets including Supreme Court Justices, County Executives, Congressmen, and a Mayoral race. In her first year alone, she handled over $5.9 million, with races in over 6 states. More recently, Donna has been busy with large issue accounts and candidates for the GA Court of Appeals. Whether it's broadcast television or mobile outdoor ads, (i.e. bus advertising), Donna makes it happen. Amy Mills, Sr. Media Strategist - General Currently living in North Carolina, Amy continues to work for LUC as a freelance member of staff. During 2006 Amy handled multiple campaigns in Iowa, New Hampshire, Alabama, and here in her old home state of Georgia. As a Senior Media Strategist at LUC, Amy has managed over $100 million campaign media dollars since joining the firm in 1998. With a communications degree from East Carolina University, Amy has been in both local and national sales for Atlanta's NBC affiliate (WXIA-TV) and "on the street" for country radio superstations KICKS and Y106. Devon Prescod, Media Stategist - General This is Devon's 2nd stint with LUC having taken some time to graduate from Notre Dame with a degree in Political Science and to play some professional soccer in New Zealand. During 2006 Devon handled statewide campaigns in California, Nevada, South Carolina, as well as assisting in Ohio. Karen Johnson, Director of Research - General Karen is new to LUC this summer. Graduating from The University of Georgia with a Degree in History and a minor in English in 2003, Karen first pursued a career in teaching high school Economics and Government. However, when offered a position at LUC, she could not pass up the chance. Currently, Karen is organizing and compiling data to increase the efficiency of LUC. Kathleen Quin, Media Strategist - General Kathleen is relatively new to the LUC Media team. Ms. Quin graduated from Clemson University in May 2007 with a bachelor’s degree in Marketing. She started at LUC this past March as a Media Strategist. Before coming to LUC, Kathleen worked as an Administrative Assistant at Modern Video Productions in Philadelphia, PA. |
