You can really never get enough information in a print ad. The ones that come closest are Direct Response ads. You know those text heavy ads with questionable medical claims and buy now only $19.95 + shipping! Normally they are banished to the back of the book for cosmetic reasons in addition to the revenue they generate the publication. Now if you could have all the info in a 2x2 space… that would be FABULOUS!

Laundromat advertising isn’t the sexiest medium but it does reach a broad demo. The spectrum ranges from lower incomes in the suburbs and inner cities to the up and coming Yuppies of NYC.  This type of adverting has high time spent viewing, assuming you stay with your clothes, and is impossible to miss. Thus, a great opportunity to be out of the box with your creative ideas like the Pepto campaign:

So I was asked to watch the CMAs last night by my wife. While I kept asking who is that, I noticed something. My wife was only watching enough of the show to tweet about it with friends and a random community of Country folk. Was the show not interesting? I know I am interesting so it could not be due to my company.

Nielson came out a few weeks ago with a study commissioned by Google; frenemies? The goal was to see the differences in recall using just TV or TV plus several digital outlets. The results are not surprising and confirm the dominance of TV.

The FCC's new political ad disclosure plan has dropped a bombshell in the laps of broadcasters.  Major concerns over plans to have public file material on a website.  Read all about it here . . .

More Internet users are leaning toward streamed TV or alternative TV viewing -- with young viewers leading the way. This is good news for the industry as they are also watching a lot of traditional TV.

So, your digital campaign is running and you are happy with the dubious CTR. What really gets you going is the numbers of impressions you are getting. They are so much cheaper than print and broadcast on a CPM basis right? They are also accountable, I mean unlike TV you know every person saw each impression... or do you?