More Internet users are leaning toward streamed TV or alternative TV viewing -- with young viewers leading the way. This is good news for the industry as they are also watching a lot of traditional TV.

A recent review of viewing from Larchmont, NY-based Horowitz Associates' finds that 54% of internet broadband users watch streamed TV content or they use an alternative TV platform regularly.

This amount is still small relative to traditional TV viewing -- just 7%, amounting to 10.8 hours a month -- versus the 149.4 hours for traditional TV.

The largest group is 18- to-34-year-old with 74% watching TV on the 'small screen' each week.  Currently it amounts to only 10% of their overall TV viewing but we all know that this will grow.  Young viewers also spend more time with traditional TV, at 167.7 hours a month.

No surprise that YouTube remains the biggest alternative. The survey also notes that among TV-based brands, CNN, ESPN and HBO (and its mobile HBO GO) were mentioned as frequent digital destinations.

Adriana Waterston, vice president of marketing and business development for Horowitz, stated: "While at the very margins nontraditional video platforms may erode traditional TV viewing, it is becoming increasingly clear that there will be a net gain for media brands, advertisers and consumers."

Lots of good news for sure.

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