You can really never get enough information in a print ad. The ones that come closest are Direct Response ads. You know those text heavy ads with questionable medical claims and buy now only $19.95 + shipping! Normally they are banished to the back of the book for cosmetic reasons in addition to the revenue they generate the publication. Now if you could have all the info in a 2x2 space… that would be FABULOUS!

This code goes to a political cartoon but it can go to any site you want, or video, or well you name it. These codes directly connect print to digital. They also allow accountability since the code is track able.

The performance of this code is about 6-17% of those who “noted” the ad according to a GFK Starch study. However, with less than half the nation on a phone that can read these codes you do have a somewhat limited market. That said, the major benefit for marketers is that the code is free so why not give it a shot in your next print creative?

P.S you can also put these in your broadcast commercials. However, taking pictures of your TV would be just plain weird.

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