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Awareness

It's critical to spend time researching, defining, and building your brand’s media plan. learn moreAwarness Icon 

Advocacy

Advocacy campaigns, particularly those that aim for both changes in individual behavior and government/private...
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Advocacy

Politics

Political media and media buying have changed dramatically in the last few years.  It is more expensive, more diversified...
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Politics 

Political Election Countdown

2012 General Election 06.11.2012 24:00 274 Days
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Media Buying - Total Communication

We make you two simple promises:

LUC Media will use every form of communication relevant to make sure that your messages hit the appropriate targets with the greatest effectiveness and efficiency.

LUC Media will fight to ensure our clients get "the most for the least" when it comes to their advertising investments.

The rest of the material here in our website will discusses how we keep these promises to our clients. We hope you will read on.


Top 10 reasons TV remains King
01/05/2012 | Dave Morgan

This article from Dave Morgan came across my 'in-box' and i thought it worth sharing with you.  Dave's perspective is one shared by LUC and why we continue to work to maximize the power of our clients schedules.  Please read on . . .


QR Codes - A Nice Addition
01/03/2012 | Brian Chernick

You can really never get enough information in a print ad. The ones that come closest are Direct Response ads. You know those text heavy ads with questionable medical claims and buy now only $19.95 + shipping! Normally they are banished to the back of the book for cosmetic reasons in addition to the [ ... ]


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