Working For You

Which will be more effective: cable or network TV? How large of a print ad should be run? What is the length of an effective radio campaign? Do we use: 60 or: 30 second spots? Is this ad campaign about reach or frequency? There are no right answers to any of these questions. The key to a successful advertising campaign is understanding the client's specific needs and goals, and creating a customized solutions approach to help meet those goals.

Pinpoint

Accurately identifying your ideal customer, isolating their media habits, and analyzing the best media vehicles to use to reach them often and with great efficiency – that’s how LUC Media begins the process of buying media on behalf of their clients. But we don’t stop there, you have a competitor or two that’s worth watching so let’s continue...

Competitive

Researching who are the proper competitors, analyzing what they have done in terms of “weight”, media mix, and programming, and looking at what opportunities they may have overlooked so that your effort will stand out from the crowd. All this takes place before we even discuss schedules with media outlets. And when we do begin to discuss advertising we work even harder for our clients. Keep looking at how we operate in the next section... Other media outlets always overlook some of the most important spots.

Negotiating

LUC Media has fought long and hard for clients for over 15 years making sure that the best rates possible are always secured no matter the client or ad campaign. Through our political work we are very familiar with “lowest unit charge” rates at stations and we believe that every advertiser should have the opportunity to buy time at those attractive rates. Once the buy is “down” many agencies will walk away. Not us. Our work is still “undone”...The promise to every client is simple: LUC Media will be the most efficient and effective Democratic political media buying firm in the country.

Monitoring

LUC Media makes sure that all aspects of the media campaign run smoothly and exactly as ordered – nothing is left undone and we leave nothing to chance. IF “things happen” (and they will from time to time) we put as much effort into the “makegood” as we did into the initial choice of programming. If copy runs incorrectly we get bonus. We don’t believe in using your checkbook to guarantee that things run (ie paying too much) and we don’t believe in surprises at the end of ad schedules. We also want to make sure that we’re getting what we paid for so tracking is very important...

Tracking

LUC Media tracks all its client’s ad campaigns to make sure that we’re getting the levels of audience (reach) and commercial “views” (frequency) that we planned and negotiated. We use different methods of capturing the data, analyzing performance, and reporting back to our clients – all designed with decision making capabilities. We will do all we can to help you determine if the media plan is working. Informed clients can provide feedback that is important for “what’s next.”LUC Media believes by tracking all aspects of advertising will give better results to our clients.

Feedback

LUC provides prompt feedback designed to inform our clients so that they can make timely decisions. We work closely with clients believing strongly that a 2 way communication street works best and for the betterment of both client and LUC. Nearly finished... just one final point...

Completion

Many media buying firms stop dead in their tracks once the order is completed. Not us! Once your ad campaign is finished we begin to reconcile and report, we preserve all appropriate statistics and materials so that future campaigns may benefit from what we have learned, and we provide a buy wrap up in terms of media weight and money spent. Oh and in many cases we gain valuable rebates as well.We are always looking out for our clients for the best deals and marketing tools. So when your ready....... so are we!