Broadcasters will tell you that there are two available rates for advertising time - preemptible or not.

What they fail to mention is that there are in fact "invisible" rates available as well and that you can get your issue ads on the air without paying the higher non-preemptible rate. Other buyers may not tell you this either. That's what makes LUC Media different.

Being able to bring such accuracy to the advertiser and providing up to date stats, this allows a higher rate of return on their advertising dollar, thus reduces wasteful spending. This type of technology brings a whole new level of advertising targeting. A site owner now can run different types of ad campaigns more efficiently and with faster results.

In St. Louis, Missouri, a station told LUC Media they only had two classes of rates: fixed and immediately preemptible. Early in the campaign season, LUC placed the client's ads at the lower rate - only to be informed later that a number of the spots would not run.

LUC tried to place ads at intermediate rates and was refused, but did not give in. Arguing the case, making several requests for disclosure and putting the station on notice that their practices were inconsistent with current FCC regulations, while questioning the system they were using to charge political advertisers, were some of the tactics used.
In the end, the station gave in. They abandoned their two class rate card. LUC won ther client over $10,000 in rebates on a $30,000 buy and for the rest of the election the rates were significantly lower.