Changing laws requires changing tactics

The Bipartisan Campaign Reform Act has changed the face of political advertising.

Today, there are different rules for candidates, political parties and independent organizations. While much attention has been paid to how this affects actual advertising expenditures, there are only a few people who understand how this new law impacts the other side of the equation: advertising rights.

For example, equal time typically applies only to candidate-placed ads. If an opponent strikes, candidates can demand the equal time to respond. What if the attack comes from his political party or an independent group? Most buyers will tell you that there is nothing that can be done.

Wrong!

The fact is, there are exceptions to the law that allows you to come to your own defense or that of a candidate that you might be supporting. LUC Media knows what they are and how to use them. LUC will keep your ads on the air and work to knock the other independent and negative ads off.

It is this simple: LUC Media is better equipped than anyone else in making sure that the client's ads get on the air because the company works hard and because one of the nation's foremost experts in FCC political broadcasting law is on this team.