Making Sure YOU Are The Most Favored Advertiser!

At LUC Media, we fight to make sure that every client receives all of the benefits he or she is entitled to. That means maintaining constant on-going communications with sales and traffic departments, recurring daily verification of actual spot placement times and monitoring public files kept by individual stations.

LUC's job does not end once your ad is on the air. The team makes sure the stations check for "overcharges." LUC has actually been able to get some refunds even though it is not entitled to receive them by law. Getting back the money requires tenacity and diligence. LUC Media does not "close the books" on your campaign until the company is satisfied that every dollar you may have coming back is in the bank - your bank.

Example:

Televised sporting events such as Monday Night Football or the World Series often run beyond normal programming times. This causes other programs, such as the late night news, to run late.

Stations treat delayed advertising in different ways. Often, depending on just how late the spot runs, they change how they deal with them. When this happens, advertisers often receive discounts or make-goods for the time they originally purchased. LUC Media believes all clients are entitled to receive the same benefits as a station's regular, commercial advertisers.

LUC monitors the treatment of these delayed spots closely, assuming that the client is entitled to a make-good if the spot runs outside of the time period for which it was purchased. LUC works with the stations to get the ads on the air before the election, rather than getting a refund later.

LUC Media would rather see all of your ads get on the air, but if they do not make it, the team will be sure you get the money back that you deserve.