The Process Begins:

The key to a successful media buy is to:

• identify the target audience;
• determine the most efficient method of allocating dollars among media and markets;
• place the buy;
• make certain the spots run.

LUC Media works with the rest of the media team to determine the target audience. LUC then provides budget alternatives. Once a budget is agreed upon, the buy is placed using the most up-to-date research and software available to the industry.

The fun begins as we fight to make sure that your spots run. Stay with LUC Media as the station concept of "class of time" is examined and the first thing that stations do to maximize profits at your expense is explored.

That's coming up in "Making Sure Spots Run."