Some in our business respond to station sales schemes by saying, "well, the stations say that it will take fixed rates to clear; we need to place the buy and not be concerned about whether the spots will clear." A client should not have to worry about whether spots will clear.

This is the job of the media buyer.

Nor should the client  have to pay a premium -- in some cases a 10-50% premium, costing hundreds of thousands of dollars -- in order to "not worry about whether spots will run." 
By making sure that stations comply with the law, by closely monitoring clearance rates, traffic and other practices, LUC Media makes sure spots run while saving clients hundreds of thousands of dollars in the process.

Check out the final chapter in "OTJ Training and You."